AIDA process


AIDA process
марк., рекл. = AIDA

* * *
(attention, interest, desire, action) process процесс "ЭЙДА": методика "обработки" клиентов по стадиям с целью побудить их купить продукт (по первым буквам слов: внимание, интерес, желание, действие).

Англо-русский экономический словарь.

Смотреть что такое "AIDA process" в других словарях:

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